Founder
Nuha E. Dhooma
Nuha founded The Salaam Project while finishing her Social Work degree at Toronto Metropolitan University. She sets direction, tends the community relationships, and shapes program strategy.
بسم الله الرحمن الرحيم
About the movement
A movement of Canadians building bridges together.
The Salaam Project is a Canadian social movement advocating for Muslim-welcoming spaces and spreading the compassionate, unifying Islamic principle of Salaam — a greeting rooted in peace.
What we stand for
Public spaces are shaped by small, deliberate acts of welcome.
Not argument. Presence.
A symbol beside a door. A room where nobody is watching you second-guess yourself.
We’re not asking Canadians to agree on everything. We’re asking each of us to build the kind of country where a greeting of peace is answered in kind.
Where it started
A classroom, an idea, a movement.
The Salaam Project began as a final assignment in Dr. Ken Moffatt’s classroom at Toronto Metropolitan University, where founder Nuha E. Dhooma was completing her Social Work degree. What started as a course project quickly grew into something bigger: a full brand and a growing Canadian movement.
The roots are in social work (its language of dignity, dialogue, and structural change) and in the Islamic value of Salaam, offered as a bridge across difference rather than an in-group signal. That combination shapes everything we do.
We’re not a registered charity. We’re a movement in motion.
Slowly and honestly. Not fast and hollow.
The Salaam symbol
Art as invitation.
At the centre of the movement is a physical, artistic symbol. Organizations, businesses, and community spaces can host it as a visible signal of alliance with the Muslim community.
Placed in a window, on a wall, or at a counter, the symbol says something small and important: Muslims are welcomed here.
Not tolerated. Welcomed.
We chose art on purpose. Beauty is a poor tool for winning arguments, but it’s an excellent tool for building the kind of quiet welcome we’re after.
The team
Our team is growing.
Here are the leads today. Contributors, mentors, and chapter organizers are joining as the movement expands. We’ll introduce each person here when they’re ready to be introduced.
01/03
Operations, web, admin
Taimoor Arshad
Taimoor joined after the movement was founded. He owns most of the day-to-day: the website, back-office, finances, and the physical goods behind our public presence.
Contributors, mentors, organizers
The wider circle
Designers, mentors, community leads, and chapter organizers are joining as the movement expands. We're taking care with introductions and will share each story here when they're ready.
Want to bring Salaam to your space?
Cafes, libraries, classrooms, community centres. Wherever you host people, we’d like to hear from you.